Del Mar Sportswear was named after an affluent beach city near San Diego, California where the climate is sub-tropical much like the Mediterranean, warm with dry summers and mild winters. They were inspired by original Hawaii shirt makers and choose a name for their company that had a strong resort presence. "Del Mar" is Spanish for "of the sea or "by the sea".
The town of Del Mar hosts horse races at the renowned Del Mar Racetrack every summer. A racing jockey and horse are carefully woven into Del Mar Sportswear's label with the gesture of a tall palm tree and track fencing.
