After World War II, many servicemen returned to the United States from Asia and the Pacific islands with aloha shirts made in Hawaii since the 1930s. Large mainland companies inspired by the Hawaiian Aloha shirts created summer lines with their own versions of printed shirts. The mainland companies had larger factories, bigger methods of distribution and advertised in national publications like Esquire, Saturday Evening Post and the New Yorker. Shirts were listed with selling prices of $5 for short sleeve and $6 for long sleeve shirts.
Florida based Royal Palm Sportswear interpreted what Hawaii had become renown for and added their own international twist to their prints.
