This was a sub label of Kamehameha Garment Company. Often Kamehameha sold premier stores with their main Kamehameha label, maintaining a higher image and elevated brand equity amongst the family of better retailers in the islands and on the mainland. To protect their brand image, and still sell less prestigious accounts, they used another label
that would not lessen their image and reputation as an exclusive higher end manufacturer.
With simple stitching, their label created a lovely image of paradise, with two sea birds, a scalloped ocean horizon framed by two palm trees.
