In the early 1950's, across the Pacific Ocean from California and the Northwest to the East Coast, manufacturers recognized the popularity of Hawaiian sportswear and began turning out their own versions.
Mainland manufacturers interpreted versions of Hawaiian shirts that often were similar to the original created in Hawaii. They took them to the mass markets, produced national advertising campaigns and often sold shirts at a cheaper price than the originals from Hawaii.
Driftwood Sportswear created and wove a distinct label with a sea horse and driftwood like lettering for their name.
