After World War II, many servicemen returned to the United States from Asia and the Pacific islands with aloha shirts made in Hawaii since the 1930s. Large mainland companies inspired by the Hawaiian Aloha shirts created summer lines with their own versions of printed shirts. The mainland companies had larger factories, bigger methods of distribution and advertised in national publications like Esquire, Saturday Evening Post and the New Yorker. Shirts were listed with selling prices of $5 for short sleeve and $6 for long sleeve shirts.
Brent Sportswear created a futuristic quest for exploration in space design and made it especially for one of America's largest retailers, Montgomery Ward. It was common in the 1950's for retailers to request their own label or a combined label with the manufacturer’s name custom made exclusively for their establishment.
