Made in California
After World War II, many servicemen returned to the United States from Asia and the Pacific islands with aloha shirts which had been made in Hawaii since the 1930s. Large mainland companies inspired by the Hawaiian aloha shirts created summer lines with their own versions of printed shirts. The mainland companies had larger factories, bigger methods of distribution and advertised in national publications like Esquire, Saturday Evening Post and the The New Yorker. Shirts were listed with selling prices of $5 for short sleeve or $6 for long sleeve shirts.
Ashfield invested in art and made shirts that were respectful of the original aloha shirts created in Hawaii. Often, they offered shirts with 2 double flap pockets adding a quality feature to their shirts. Made in California most likely bought fabric from the Goldinger Fabric Company. They did a series of these dreamy paradise back panel prints which they called the "Master Painters".
